I help your organization, brand, or consumer remove obstacles, and find points of connection. Where some sell a one-size-fits-all program or system, my framework starts, very simply, with listening…to your challenges, your goals, and your innate connection with your audience. That customized, client-centric approach can look very different, depending on your organization and your needs.
- Working with R&D teams at Procter & Gamble, hands-on collaboration with Fabric Care product design teams helped to remove roadblocks and increase efficiency across their lean innovation process, resulting in significant decreases in the time and cost involved in getting new products to market.
- For healthcare biotech startup Ignyta, starting with a research-based understanding of their audiences’ challenges enabled the creation of targeted messaging for campaigns and websites, answering the most important questions at the moment of greatest need, and helping Ignyta ultimately sell to Roche/Genentech for $1.7Bn.
- For social innovation nonprofit Design Impact, getting deep into their human-centered design process helped them understand how to reach, identify, and hire the people that will make their organization thrive into the future.
I embed with your team to understand your challenges, bringing context and perspective born of nearly 30 years of diverse experience to bear on your unique team, product, or proposition. You get clear insights and strategies for more efficient communication and creativity.